NIHONDO 薬日本堂株式会社

NIHONDO

Striving to be a New Style of KAMPO Boutique

It has been over 25 years since I studied abroad. Through interactions with friends in the same generation as me, I found that Japanese people had extremely limited knowledge about KAMPO—the wisdom of Asia—and I was shocked by this fact.

In other Asian countries, the concepts embodied by KAMPO have been passed down through the generations in the form of taught wisdom and culture, and have existed as part of the lives of ordinary people.

Modern day illnesses caused by ever-changing social surroundings, such as stress and conditions associated with contemporary lifestyle habits, have become widespread. Within this context, I sensed considerable potential for the role of KAMPO - which has ancient roots in Japan - and felt the need to reevaluate it.

In hoping that both the younger and older generations come to know more about KAMPO and to incorporate it into their everyday lives, we are not only striving to reproduce a traditional style of KAMPO, but to also create a new presentation of KAMPO that can be disseminated into the world. In July 2002 we opened a new flagship store advocating a KAMPO-based lifestyle called “KAMPO BOUTIQUE.”

After a year had passed we opened “KAMPO MUSEUM”, a complex of four different businesses in Shinagawa.

A New Style of KAMPO
NIHONDO aims to create new values through KAMPO and share them world.
NIHONDO PHILOSOPHY
  1. Act as a trusted company offering attractive products to global consumers
  2. Help people around the world stay healthy and contribute to their overall wellbeing
NIHONDO MISSION
  1. BEAUTY & HEALTHY
  2. COUNSELING & ADVICE
  3. DEVELOPMENT & EVOLUTION
  4. HEART & BODY
  5. KAMPO LIFE & HAPPY LIFE

There are currently 25 KAMPO BOUTIQUE stores utilizing the new store format for NIHONDO KAMPO PHARMACIES, employing “NU” as a corporate identity. More branches are planned for department stores in urban areas.
Additionally, a new concept shop called “KAGAE” opened branches in Marunouchi, Shibuya and Nagoya.

We aim to create stores that support the health of our customers and provide an ideal for an improved quality of life: one that responds to customer expectations as a wellspring of new information.

Masae Kawabata
Masae Kawabata
President
Nihondo Co., Ltd.
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