Striving to be a New Style KAMPO Boutique
It has been over 30 years since I studied abroad. Through interactions with friends in the same generation as me, I found that Japanese people had extremely limited knowledge about KAMPO—the wisdom of Asia—and I was shocked by this fact.
In other Asian countries, the concepts embodied by KAMPO have been passed down through the generations in the form of taught wisdom and culture, and have existed as part of the lives of ordinary people.
Modern day illnesses caused by ever-changing social surroundings, such as stress and conditions associated with contemporary lifestyle habits, have become widespread. Within this context, I sensed considerable potential for the role of KAMPO - which has ancient roots in Japan - and felt the need to reevaluate it.
In hoping that both the younger and older generations come to know more about KAMPO and to incorporate it into their everyday lives, we are not only striving to reproduce a traditional style of KAMPO, but also to create a new presentation of KAMPO that can be disseminated into the world. In July 2002 we opened a new flagship store advocating a KAMPO-based lifestyle called “KAMPO BOUTIQUE.”
After a year had passed we opened “KAMPO MUSEUM”, a complex of four different businesses in Shinagawa.
- A New Style of KAMPO
- NIHONDO aims to create new values through KAMPO and share them to the world.
- NIHONDO PRINCIPLE
- Act as a trusted company offering attractive products to global consumers
- Help people around the world to stay healthy and contribute to their overall wellbeing
- NIHONDO MISSION
- BEAUTY & HEALTHY
- COUNSELING & ADVICE
- DEVELOPMENT & EVOLUTION
- HEART & BODY
- KAMPO LIFE & HAPPY LIFE
There are currently 10 KAMPO BOUTIQUE stores utilizing the new store format for NIHONDO KAMPO PHARMACIES, enbleming “NU” as a corporate identity. More branches are planned for department stores in urban areas.
Additionally, a new concept shop called “KAGAE” opened branches in Sendai, Shibuya, Nagoya, Ueno and Nihonbashi.
We aim to create stores that support the health of our customers and provide an ideal for an improved quality of life: one that responds to customer expectations as a wellspring of new information.
- Masae Kawabata
Nihondo Co., Ltd.